Currently, there is much scientific evidence that organizations with happy employees perform better and have less absenteeism and less turnover. For example, research
among many thousands of people by American scientists shows that companies with happy and satisfied employees achieve more profits and higher sales: “Employer happiness drives customer happiness.” Hence, Profit is a consequence of Purpose. Happy employees are people with a purpose: they are deeply motivated to contribute to a better world. Being in Business wants to help organizations that wish to transition successfully from profit centered to purpose centered.